![]() It’s a great way to gain visibility into the full customer journey, helping you understand how different user acquisition campaigns are performing at a granular level. ![]() Launched in Google Play services 5.0, Enhanced Ecommerce is an analytics extension designed to provide richer insights into pre-purchase shopping behavior and into product performance. With the latest release, we’re also including a refresh of the Google Fit developer preview, so that you can test your fitness apps on any Android device. Google Play services 6.1 adds Enhanced Ecommerce analytics support from Google Tag Manager and offers new improvements to the Google Drive Android API. You can get started developing today by downloading the Google Play services SDK from the Android SDK Manager. Google Play services 6.1 is now rolled out to devices worldwide, bringing you the newest features from Google to help you optimize your apps.
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